Let us partner with your team for the creation of a winning portfolio. Our input is based on our experience and local insights. We have been instrumental for turning global concepts into local winners.
Maximising value means delivering the greatest benefit to customers while driving profitability. Effective pricing management balances volume, margin, and brand positioning—crucial in a competitive, inflation-sensitive market. Let our extensive experience help you to maximise value.
In the electronics sector, customised promotions are key to driving sales and standing out in a crowded market. Customised promotions are tailored to specific customer segments, purchase behavior, channels, or product lifecycles. Customisation helps improve ROI, reduce price erosion, and build stronger brand-consumer relationships.
We are proud of our strong track record full with successful go-to-market executions, both via direct-to-retail strategies and via distributor-led strategies. Based on approximately 25 years of experience working with Philips branded consumer goods, we have gained a deep understanding of the industry. We are keen to explore how we can assist your organisation with Market Scans, Feasibility Studies, Portfolio Strategies, Performance Dashboards, Distributor Selection etc.
We are keen to explore how we can add value to your organisation. We have an excellent track record in distributor-marketing-management and retail-sales-management. We offer our expertise developing, customizing and optimizing commercial smarts that supports your business performance improvement initiatives, including: Channel Strategies, Pricing Strategies, Trading Terms Negotiations, Distribution Strategies, etc.
Know where to go, and get the team onboard Improving business performance starts with having a strategic plan: knowing where to go, making sure all efforts are focused on the most important things. We have extensive experience in leading strategy development processes, planning together with the client organization, leveraging the available expertise and engaging the wider team. We customize our approach and together we decide on stakeholder involvement and potential consultation of industry experts.
